Trademark registration grants rights, but no guarantee. Older trademarks can later still block yours.
Why research is essential:
- Research into older rights is not part of the application procedure in many countries
- As an entrepreneur you are yourself responsible for preventing trademark infringement
- Small differences sometimes make a difference, but sometimes they don’t. You can only assess this with the right expertise
- Even after registration a trademark can still be challenged: not the registration but the search results, enables you to assess the position of your trademark towards others
- Insight into risks increases the value and usability of your trademark