For local businesses or as a basis for international expansion
Protection in the Netherlands, Belgium and Luxembourg via BOIP. Often the first and most logical step.
From €490
The basis of your trademark protection
From the first idea to a registered trademark right: we guide the entire process. Trademark registrations are our core activity. We advise sharply, handle the practical and administrative matters and ensure your trademark is legally strong; now and in the future.
Why register your trademark?
Exclusive right to your name or logo
Only with registration do you obtain a legal monopoly on your trademark for your products or services.
Stop infringements and confusion
You can take action against copycats, free-riders and confusing use, online and offline.
Using a trademark or trade name is not enough
Without registration there is no trademark right; a trade name only provides limited and local protection.
Creates value and goodwill with business partners
A registered trademark increases your business value and inspires confidence in investors and partners.
Stronger on marketplaces
Registered trademarks receive extra protection and tools on platforms like Bol.com and Amazon.
Your trademark as a business asset
Trademark rights can be sold, licensed and pledged. A trademark portfolio often determines the value of businesses.
Countries and regions
Trademark protection only applies in the country or region of registration. Outside that area you have, in principle, virtually no protection
- Trademarks are applied for per country or region
- A worldwide trademark registration does not exist
- The Benelux has one joint trademark office: BOIP
- In the EU you can apply for an EU trademark at the EUIPO
- For countries outside the EU, an international registration via WIPO is often possible
- In all other countries, national trademarks can be applied for
View our fees
Benelux trademark
EU trademark
For businesses with (future) activities in multiple EU countries
One registration providing protection in all 27 EU member states via the EUIPO.
From €1,200
International trademark
For businesses with international activities or ambitions
Registration in specific countries via WIPO based on the Madrid System.
From €1,453
How we work
Requirements for a successful trademark registration
A good trademark registration stands or falls on proper preparation:
Distinctiveness — Your trademark must be recognisable as a trademark. Descriptive or overly generic names are often not registrable.
Availability — The trademark may not cause confusion with older rights. Always carry out preliminary research.
Correct description — Goods and services must be described correctly and strategically: this determines the scope of your protection.
We’re happy to explain what we do
View our knowledge base
Any questions?
What happens after registration?
Once the procedure is complete, you receive the national registration certificate. Specific deadlines and obligations then apply per country, such as use requirements, lapse periods and renewals. We inform you about these and can monitor these deadlines for you.
Considering a national trademark registration?
If you want to know whether a national trademark registration is the best choice for your situation, or you’re unsure whether to choose a national, European or international route, we’re happy to advise you. We guide you through the entire process together with our local agents.
Contact us for a substantive assessment of your trademark.
What is a national trademark registration?
A national trademark registration is a trademark application filed in a single specific country, through that country’s local trademark office. Protection applies exclusively within the borders of that country.
When is a national trademark registration appropriate?
In many cases, for protection outside the Benelux, an EU trademark or an international trademark registration is more logical. However, there are situations where a national trademark registration is a better fit. This may be the case, for example, when an international trademark is not possible, when the procedure takes too long, or when the costs of an international registration are disproportionate to the importance of that country.
In which countries is a national trademark registration often chosen?
National trademark registrations are regularly used for countries such as the United States, the United Kingdom, China, South Africa and Saudi Arabia. Rules, procedures and costs differ significantly per country.
How does a national trademark application work in practice?
The process starts with an initial feasibility assessment. This looks at whether the trademark meets the formal requirements of the country concerned and whether identical trademarks exist.
We then map out, per country, the expected costs, requirements and points of attention. Based on this, you receive an overview of what is needed in order to file the application.
If you decide to proceed, we engage a local agent. This agent specialises in the national trademark law concerned and ensures the application aligns as closely as possible with local requirements.
The local agent files the trademark application and monitors the progress of the procedure. We are kept continuously informed and keep you updated on progress.
Do you work with local agents?
Yes. We work with a worldwide network of local agents. This allows us to support national trademark registrations in virtually all countries, ensuring alignment with local practice and regulations.
What does a national trademark registration cost?
The costs of a national trademark registration differ per country. Indicative starting costs for common countries range from a few hundred to several thousand euros. In addition to the starting costs, further costs may arise during the procedure, for example in response to questions or objections from the local trademark office. You will always receive a clear cost estimate in advance.
We’re happy to explain what we do
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