International trademark registrations (WIPO)
Internationale merkregistraties (WIPO)
An international trademark application is a bundle of national trademark applications filed with the World Intellectual Property Organization (WIPO) in Geneva.
The so-called Madrid System for international trademark registrations makes obtaining international trademark protection more accessible and in many cases cheaper than filing separate national applications.
If you have international activities or ambitions, international trademark protection is worth considering.
You always need a basis trademark in your country of establishment: for European parties this can be a Benelux trademark or an EU trademark.
The basis country you choose can influence the applicable fees. A contracting country (e.g. the Benelux) may have lower WIPO fees than a non-contracting country (e.g. the EU). This is worth investigating in advance.
The national trademark offices assess the international trademark application based on their own regulations. This means that the same trademark can be accepted in one country and refused in another.
Costs
The costs of an international trademark application consist of:
- The official WIPO fees
- A fixed fee per country
- Any costs of agents for resolving provisional refusals (always after consultation!)
Countries
There are currently approximately 130 countries affiliated with the Agreement or Protocol of Madrid. You choose which countries you want to designate yourself. A truly worldwide trademark registration does not exist.
Examples of the most important Madrid countries are: United States, Great Britain, Norway, Switzerland, Japan, China, UAE, Qatar, Mexico, Brazil, Turkey, India, Canada, etc.
But there are also a number of common countries that are not (yet) part of the international system.
Stappen
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