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International trademark registrations (WIPO)

Written by Marleen
6 min. reading time
Trademark registration
Knowledge base

Internationale merkregistraties (WIPO)

An international trademark application is a bundle of national trademark applications filed with the World Intellectual Property Organization (WIPO) in Geneva.

The so-called Madrid System for international trademark registrations makes obtaining international trademark protection more accessible and in many cases cheaper than filing separate national applications.

If you have international activities or ambitions, international trademark protection is worth considering.

You always need a basis trademark in your country of establishment: for European parties this can be a Benelux trademark or an EU trademark.

The basis country you choose can influence the applicable fees. A contracting country (e.g. the Benelux) may have lower WIPO fees than a non-contracting country (e.g. the EU). This is worth investigating in advance.

The national trademark offices assess the international trademark application based on their own regulations. This means that the same trademark can be accepted in one country and refused in another.

Costs

The costs of an international trademark application consist of:

  • The official WIPO fees
  • A fixed fee per country
  • Any costs of agents for resolving provisional refusals (always after consultation!)

Countries

There are currently approximately 130 countries affiliated with the Agreement or Protocol of Madrid. You choose which countries you want to designate yourself. A truly worldwide trademark registration does not exist.

Examples of the most important Madrid countries are: United States, Great Britain, Norway, Switzerland, Japan, China, UAE, Qatar, Mexico, Brazil, Turkey, India, Canada, etc.

But there are also a number of common countries that are not (yet) part of the international system.

Stappen

Step 1

Preliminary research in the basis country (Benelux or EU)

Check availability before you invest in an international trademark. Because the international trademark is dependent on the validity of the basis trademark for the first 5 years, it is important to have a solid basis trademark. If the basis trademark becomes invalid, your international trademark is also automatically cancelled during those first 5 years (so-called central attack). We therefore recommend carrying out thorough research at least for the basis trademark.

Step 2

Preliminary research in the desired Madrid countries

If the research in the basis country is positive and you want to proceed with the trademark, it is advisable to conduct research in the most important target countries as well.

Step 3

Choose the basis country (Benelux or EU)

Due to the dependence of the international trademark on the basis trademark, we prefer to use the Benelux trademark as the basis where possible. The choice of basis country therefore influences:

  • Risk to the validity of the international trademark
  • The applicable WIPO fees and the costs for the international trademark
Step 4

Filing the basis trademark

  • Drafting the description of goods and services in accordance with the Nice classification (we draft this based on your information)
  • Determining the applicant name for the trademark
  • Filing the basis trademark application
Step 5

Determining the countries within the priority period

The priority rule applies worldwide and gives a 6-month priority right on trademark rights abroad. This means your trademark in the new countries receives protection retroactively from the date of the basis trademark application. We usually use this period to determine which countries are ultimately relevant and ensure a well-considered application within budget.

Use the 6-month period to determine in which countries you want to register. This is more complex than it seems. For example, you may want to register in expensive countries only for the most important classes, and in other countries for a broader range of classes. If you miss the 6-month deadline, you can still file an international trademark, but you will no longer benefit from the priority date.

Step 6

Filing the international trademark application

After acceptance of the basis trademark and approval of the proposed countries and classes, we can proceed with filing the international trademark application.

Step 7

Stages of the international trademark application

The trademark application now goes through various checks and stages:

  • Check by the office of the basis country (BOIP or EUIPO)
  • If all is in order, the application is forwarded to WIPO
  • Check by WIPO on e.g. the goods and services description
  • Assignment of a registration number and certificate once the application has been approved by WIPO
  • WIPO forwards the international trademark application to the trademark offices of the designated countries
  • The further procedure differs per country
  • The national trademark offices assess the international trademark application based on their own regulations
  • The assessment of the application must take place within 12 months, but this period can be extended to 18 months in some countries
  • Any regularisation notices and other updates must be sent by the national offices to WIPO
  • WIPO forwards these to us and communicates the deadline within which a response can be given: we inform you and agree on the action to be taken

Answering questions from BOIP, EUIPO and WIPO is free of charge. Forwarding refusals, the initial advice and cost estimate, and monitoring deadlines are also included free of charge. Costs for local agents only arise when substantive handling in a specific country is required, and always after consultation (your approval?)

Step 8

After registration

We will send you the registration certificate once the procedure at WIPO has been completed. It can sometimes take a while before it is clear per country:

  • Registration per country — Has the trademark been accepted and if so, for which goods and services?
  • Use requirement — In most countries the use requirement applies after 5 years, but there are also countries where this period is 3 years (e.g. the US).
  • Renewal — An international trademark registration is valid for 10 years from the application date and can always be renewed with a new period of 10 years.
  • Proving use in the meantime — In some countries, such as the US and Mexico, trademark rights are linked to use. This must be demonstrated at set intervals.
  • Changes to the trademark — It is NOT possible to make changes to a trademark once filed. In case of changes, a new trademark application is often necessary.
  • Changes to trademark owner details — During the lifetime of a trademark, things may change on the trademark owner’s side, e.g. name or address. These must be registered.
  • Enforcement of trademark rights — Trademark owners must actively ensure that action is taken against infringements. That is a task for the trademark owner themselves, supported by us.

From the first advice about your trademark to the definitive trademark registration: Rise guides and handles the entire process. Let us know which countries are relevant to you.

We'd love to hear from you, we're happy to help

Marleen

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