Trademark monitoring

Prevent others from piggybacking on your brand.
With trademark monitoring, you are immediately informed of trademark applications that are (too) similar to your brand. This allows you to take timely action and prevent problems, confusion, and damage.

Why should you have your trademark monitored?

A trademark registration protects your brand, but does not automatically defend it. That responsibility lies with you as the trademark owner. Without trademark monitoring, you simply do not know what is happening in the registers.

Defending your brand

You must take action yourself in the event of conflicting trademark applications
In many countries, trademarks are not ex officio refused because of your trademark
Opposition is only possible for a short time (usually 1–3 months)
Early action reduces the chance of escalation
Settling often works better at an early stage
Without notification, you miss your chance to act quickly and effectively

Countries and regions

Trademark monitoring is only useful in countries or regions where your trademark is registered. Therefore, we always tailor the monitoring to your trademark portfolio.

Important to know

Action can only be taken in countries of registration
Monitoring aligns with your existing trademarks
Similarity can vary by country due to language and pronunciation
Action possibilities differ per country
Costs and procedures differ per jurisdiction

Bekijk onze tarieven

Benelux trademark monitoring

For trademark owners with a Benelux trademark

Starting price
First year free of charge, then from € 110 per year

EU trademark monitoring

For EU trademarks or multiple EU countries

Starting price
First year free of charge, then from € 250 per year

Worldwide trademark monitoring

For international trademarks outside the EU

Starting price
First year free of charge, then from € 370 per year

How do we work with trademark monitoring?

Step 1

Free first year of trademark monitoring

Do you submit your trademark application via Rise? Then you receive one year of free trademark monitoring as standard.
After that year, you can stop at no cost. We only continue it if you explicitly want to.

Step 2

Regular monitoring & selection

New trademarks are screened daily via our external data sources.
We assess the relevant matches substantively and only forward the truly relevant trademarks, including:

an initial assessment
explanation of why it is a potential conflict
mention of the opposition period

You decide if and how you want to take action.

Step 3

Growing with your business

Are you expanding to new countries? Then your trademark monitoring easily grows with you.
We proactively advise on adjusting regions and coverage.

Do you have any questions?

What is trademark watching?

With trademark watching, the official trademark registers are continuously monitored for new trademark applications that are identical to, or conflict with, your trademark. When a potentially conflicting trademark is filed, you are notified immediately. This allows you to assess in good time whether action is needed, and prevents opposition deadlines from passing unnoticed.

Why is trademark watching important?

Trademark authorities, such as those in the Benelux and the European Union, usually do not automatically refuse conflicting trademark applications. This means that, as a trademark owner, you are responsible yourself for identifying and challenging potential infringements.

Trademark watching allows you to intervene early, limit damage and prevent escalation. The sooner an objection is raised, the greater the chance that a conflict can be resolved without lengthy and costly proceedings.

What are the benefits of acting in good time?

Acting early reduces the risk of lengthy and costly conflicts. When a trademark is not yet used, or barely used, the other party’s willingness to adjust is often greater. This is not only in your interest, but also in that of the other party.

In addition, trademark watching provides insight into the scope of protection and the strength of your trademark. By seeing which trademarks are being filed, you get a better picture of your position in the market.

Who is trademark watching relevant for?

Trademark watching is particularly relevant for trademark owners who want to protect the value of their trademark, are active in a competitive market, and want to prevent third parties from free riding on their investments in branding and marketing.

How does trademark watching work in practice?

We continuously monitor the relevant trademark registers. As soon as a potentially conflicting application appears, you receive a notification with a brief explanation. Where relevant, we mention the opposition deadline and provide initial, concise advice.

You then decide whether action is needed. If you decide to carry out further research or take action, we inform you in advance about the strategy and the expected costs.

Is a distinction made between word mark and logo watching?

Yes. By default, word mark watching is set up. This only checks word elements.

Separate logo watching is needed to monitor logos or other graphic elements. If both a word mark and a logo need to be watched, separate watches are set up for each, even if the trademark is registered as a combined mark.

In which regions can trademark watching be set up?

Trademark watching can be set up for various regions:

Benelux watching, which covers the Benelux registers, the EU register and the international WIPO register.

EU watching, which covers the EU register, the WIPO register and national trademarks in the EU member states.

Worldwide watching, for all available trademark registers worldwide.

What does trademark watching cost?

We offer the first year of trademark watching free of charge in the chosen region. This trial year is not automatically converted into a paid subscription. Well before the end of the first year, we will contact you to discuss whether you want to continue the watching service.

The indicative annual costs after the trial year are:

Benelux watching: €110 per year for up to three classes, with €45 per additional class.

EU watching: €250 per year for up to three classes, with €60 per additional class.

Worldwide watching: €370 per year for up to three classes, with €100 per additional class.

What happens if I want to take action?

If you want to take action following a notification, we provide a clear estimate of the options and the costs. For further advice, strategy determination and actual actions, our hourly rate applies, as explained under conflicts and oppositions.

Considering trademark watching?

If you want to know whether trademark watching makes sense for your situation and which region best fits your trademark strategy, we’re happy to advise you. We arrange a clear setup and provide clear feedback.

We’d love for you to get in touch, we’re happy to help you further

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