Ready to grow your business on bol.com?
You’ve built a strong brand and you know its value. Now you’re considering selling your products on bol.com. But how do you stand out among countless other sellers and make sure your brand is properly protected?
Bol.com offers additional advantages for registered trademarks, such as protection against copycats, control over product content, and more visibility. In this article, you’ll discover why a trademark registration on bol.com is a smart strategic move and how we can support you in the process.
What is a trademark registration on bol.com?
Trademark registration on bol.com means submitting your trademark to the platform. This is only possible if your trademark is officially registered in the Benelux or the EU through an authority like BOIP (Benelux) or EUIPO (EU). Once bol.com recognizes your trademark, you get access to their Brand Registry program.
This enables you to manage the way your trademark and product info appears on the platform. You can prevent others from using your trademark, copying your images or creating confusion. It’s a way to stay in control and safeguard your reputation.
6 key benefits of registering your brand on bol.com
1. Protection against counterfeit and unauthorized sellers
You can report infringements and counterfeit products and get them removed. Without registration, you risk others using your trademark for knock-offs or inferior products – resulting in bad reviews and trademark damage.
2. Access to A+ content and your own brand page
With A+ content, you can create rich product pages featuring images, videos and extra text. It allows you to tell your brand story on your terms. Customers immediately see they’re dealing with a serious brand. You can also create a brand page – your own mini shop within bol.com – perfect for brand visibility.
3. Extra visibility with Sponsored Products
With bol.com’s ad platform, you can promote your products directly to your target audience. Sponsored listings show up at the top of search results – crucial for being visible, especially if you’re new on the platform.
4. Valuable insights into customer data and behavior
The Brand Registry program gives you access to customer search behavior, customer preferences, and product performance. What kind of customers are looking for your products? Which products sell well? Which don’t? Use this data to optimize your strategy and fine-tune your offers.
5. Full control over product information
As a trademark owner, you decide how your products appears on the platform. You prevent others messing with your texts or images. This ensures a consistent brand image and avoids customer confusion.
6. Access to exclusive bol.com programs
Registered trademarks can join programs like Select or daily deals – which boost both visibility and revenue. Non-registered trademarks are excluded from these options.
Trademark registration reinforces your market position
Aside from legal protection, a registered trademark shows you are a serious entrepreneur. Customers, partners and competitors recognize that you’re investing in your trademark – with a long-term vision in mind.
It also increases your trademark value. Only a registered trademark can be sold, licensed, or assigned to other parties. Trademark registration isn’t just a safety net – it’s a strategic move to grow your brand.
How we help you get started
Registering a trademark doesn’t have to be complicated. We guide you every step of the way:
- Preliminary check: is your trademark available?
- Official trademark registration in the Benelux or EU
- Support with enrolling in the bol.com Brand Registry
Did you know the EU’s SME Fund offers up to € 700 in subsidies for trademark registration? We would be happy to help you applying for this subsidy.
Ready to strengthen your trademark on bol.com?
Want to protect and position your brand powerfully? Then trademark registration isn’t a luxury – it’s a necessity. You’ll prevent misuse, gain access to tools that boost growth, and build sustainable brand value.
We’d love to help you with clear advice and an actionable plan. Call or email us for a free consultation. You’ll know right away where you stand and what steps to take next.
